The Company
The developers and distributors of the 8 Elements Approach.
The Mission
The 8 Elements GmbH offers companies and managers access to the most effective framework and process of integrated commercial strategy development with its 8 Elements Approach.
This approach and its products are designed for those who want - or need - to take their business to the next level and realize that the measures they have been using are no longer working and they need to explore new avenues.
The 8 Elements Approach is made available by 8 Elements GmbH through publications, practical implementation aids, training formats and, in the future, a software product.
“The B2B business community in Germany should see, recognise and use the 8 Elements Approach to Commercial Strategy Development as the effective framework for strategy development.”
Anne Guethoff, Managing Director
The Development of the Approach
The “8 Elements Approach to Commercial Strategy Development” has been developed over many years in practice. Numerous B2B companies have been working successfully with this approach ever since and have achieved their goals thanks to its application. In 2019, it was officially introduced to companies for the first time under this name. In June 2021, the book on the approach was published by Springer Gabler Verlag.