The author
Uniting theory and practice, strategy and implementation as well as marketing and sales.
Anne Guethoff
Anne Guethoff is an author, speaker and managing director of n'fuse.solutions GmbH, a consulting company in the field of strategy development and implementation for commercial topics, and 8 Elements GmbH.
© Annette Koroll
Her international experience spans over 15 years in marketing, sales and product management in medium and large companies with a focus on Europe, USA and Asia Pacific, including 12 years in Australia. In 2018, she was honoured with the “Bicycle Brand of the Year” award by the German Design Council for re-branding. Since 2019, Anne Guetthoff has also been a Scrum Master. In this book, she brings together her many years of experience in marketing, sales and product management, as well as her passion for commercial strategy development in B2B.
„Strategy development is not the same as gathering goals, plans and ideas (or colourful Power Point slides). Most companies have no or no common framework for developing a strategy. Marketing, sales and product management should share a strategy in order to really implement the NEXT LEVEL.“
– Anne Guethoff