Next Level! 

Integration of Marketing, Sales and Product Management.

This book is a practical guide to developing and implementing a holistic commercial B2B strategy. Combining marketing, sales, and product management, the 8 Elements Approach helps companies successfully prepare for the next level company chapter. This is necessary when external or internal pressures are extraordinary, when new competitors emerge, when the company has grown quickly or too little, or when a new product is to be launched. No short-term tactics will help here. An integrated commercial strategy must be developed.

This book provides the eight elements critical to success in strategy development: from market, customer and target definition, through offer definition (product, price and brand), to the derived marketing and sales measures, as well as system, process and resource planning. The entire process is illustrated using an example company and can be transferred to the own company via downloadable templates.