NEXT LEVEL!
Developing commercial strategies successfully - with the 8 Elements Approach
... At some point, the next level becomes necessary …
A true “NEXT LEVEL” needs a strong commercial strategy that integrates marketing, sales and product management - and an approach that reliably guides its development: the 8 Elements Approach.
Anne Guethoff, author and developer of the 8 Elements Approach
Marketing, Sales and Product Management integrated:
The 8 Elements Approach to Commercial Strategy Development.
The book about the 8 Elements Approach is available!
The “8 Elements Approach to Commercial Strategy Development” uniquely combines marketing, sales and product management. It is the framework for strategy development and implementation.
It was developed with the goal of practical implementation, but based on a theoretical foundation.
